Advertise on Southwest Texas LIVE!

Congratulations! You Dared to Click There! According to the National Retail Federation's (NRF) 2007 Valentine's Day Consumer Intentions and Actions Survey , conducted by BIGresearch for NRF, the average consumer will spend $119.67 on Valentine's Day, up from $100.89 last year. Will they spend it with you? Maybe we can help.

Southwest Texas LIVE! is forever changing the methods of marketing your business in the region. Our proven method, using the reach of direct mail with the frequency and reach of the Internet, means businesses can affordably reach more customers and prospects in the region, and have money left over in their advertising budgets.

Example Issues of Southwest Texas LIVE! in Print:

October 2006 "Laughlin AfB Like you've Never Seen Before" > > View All Stories from Oct 06	October 2007 "Can They Solve the Healthcare Crisis?" > > View All Stories from Oct 07	July 2007 "The Trains of Val Verde County" > > View All Stories from July 07

Reach of Direct Mail

Budgets are limited, and competition for consumer spending dollars is fierce. Business owners and marketing professionals are required to choose their advertising media and messages carefully.

Southwest Texas LIVE! is a wall of advertising designed to reach the greatest number of consumer leaders within the Southwest Texas region without blowing advertising budgets for other choices.

Building a Wall of Advertising

Before LIVE!, businesses had the choice of radio, TV, cable TV, billboards, in-house direct mail, and newspaper. What if you wanted to build a wall of advertising to reach all consumers by purchasing some piece of all local media?

Purchasing advertising across all traditional media in Southwest Texas is expensive. By the time you finish with your first purchase, you will find that instead of building a wall of advertising, you only have a brick, maybe two, and your budget is depleted.

The value of Southwest Texas LIVE! is that advertisers can spend as little as $200 per month and build that wall of advertising. After doing so, there are marketing dollars remaining to make precision purchases in other local media.

The Southwest Texas LIVE! Direct Mail Distribution Map

In January 2008, circulation exceeded 20,000 single copies. 18,000 were sent to households within this map via direct mail:

The Southwest Texas LIVE! readership is determined by real estate value of where they live. Our direct mail strategy saturates neighborhoods by selecting carrier routes that have the best chance of reaching homes with disposable income. Because of this, our audience is more educated and affluent.

If an advertiser were to attempt the same coverage as LIVE! using direct mail, it would cost over $4,300 in postage alone using bulk mail rates.

LIVE! combines your advertising message with others, and wraps all ads inside an appealing magazine designed to engage the reader.

Our mission with each issue is three-pronged:

1. The cover must motivate the recipient to open the magazine
2. Something inside the magazine must motivate the reader to seek more at our online Web site swtexaslive.com, and
3. The reader will look forward to the next issue.

Audience engagement is the most important element in our Wall of Advertising system.

An audit of our magazine found that readers keep each monthly copy around the home for a median timeframe of three weeks. That is, 10,000 people keep LIVE! on their coffee table for three weeks or more each month.

Internet Provides Frequency

The online medium provides a means to reach our audience on a daily or even semi-daily basis. We publish more articles online and provide an interactive means for audience members to interact around our content.

Online advertising is enumerated and your impressions are measured via census data collection. What is more, online advertising can obtain a very high return on investment because it costs much less to deliver each impression than radio, television, outdoor, or print.

swtexaslive.com is the top destination for residents of Del Rio and the surrounding areas.

To find out more about advertising opportunities on Southwest Texas LIVE! please contact us:

Kathy Knoll
Southwest Texas Market Manager
(830) 469-4054 (Del Rio)

John Basquez
Sales and Production Manager
(830) 469-4054 (Del Rio)

Joe Hyde
Publisher
(830) 469-4054 (Del Rio)