About us

Bogus statistics and bloated boasts of market share by anyone are about to be a thing of the past if Internet startup Quantcast—a new media measurement service that lets advertisers view audience reports on millions of websites—continues to grow the way it has been. Its concept is to provide universal transparency to advertisers and publishers about the true readership of individual Web sites.

LIVE! Magazine is now an award-winning publication in West Texas. The Texas Community Newspaper Association (TCNA) announced the winners in June. LIVE! entered the 2006 awards competition when the publication was only six months old. LIVE! placed in three categories: Best Original Ad Series, Best Feature Story, and Best Original Black and White Ad.

LIVE! Magazine is now an award-winning publication in West Texas. The Texas Community Newspaper Association (TCNA) announced the winners this morning. LIVE! entered the 2006 awards competition when the publication was only six months old. LIVE! placed in three categories: Best Original Ad Series, Best Feature Story, and Best Original Black and White Ad.

Southwest Texas LIVE! strives to inform readers with meaningful content, pertinent to subjects of regional and community interest. Not surprisingly, the time has come when we need a few game rules to stay on point with the interactivity of the Web site, so the company's editorial board considered problem areas it is hoped that we and our readers will avoid for the protection of this increasingly popular communications vehicle.

There is no doubt that Southwest Texas LIVE! has tens of thousands of readers. We have over 57,000 readers per month to be exact. Our audit found that each copy of LIVE! is passed around 2.1 times. But that is not the whole story. Our audit found that LIVE!’s combination of the reach of direct mail coupled with the frequency of the Internet created a marketing powerhouse in less than nine months. This is a medium that eclipses all other traditional media options. Move over long-in-the-tooth (and boring) newspapers and radio. There’s a new sheriff in town. If you ever wondered who else is reading LIVE!, click on this story and find out.

LIVE! reaches into places where local newspapers, radio, and television don’t. It also gives all of our advertisers regional reach within a market area without the advertiser having to purchase additional air times or newspaper inches. What is more, the LIVE! circulation is TEN TIMES the local paper, and in a convenient monthly circulation cycle that is easier to digest for busy professionals.

In our October 2006 issue...

LIVE! focuses on Laughlin Air Force Base, its heritage, its future, and its impact on Southwest Texas.

In our September issue...

LIVE! takes on the Del Rio business community. We found the people who were growing the local economy with their businesses and tell you their story.

In our August issue...

LIVE! explores education options for parents and children in the area from several perspectives. We also preview the 2006 high school football season for the six schools in our circulation area.